The Production of Delicious Rice

Here we introduce the necessary process to deliver delicious Japanese rice to your table.

Spring
	Seedling Production Rice seeds are planted on seed beds in a plastic greenhouse and seedlings are raised.
	Soil Preparation The soil in the rice fields is plowed to provide a plentiful supply of oxygen and to revitalize the soil. Kubota tractors are used in this soil preparation as they are gentle on the soil and run smoothly.
	Transplanting The seedlings that have been raised in the plastic greenhouse are transported to the rice field and a transplanter is used to plant them. Kubota transplanters are also used here as they are capable for the accurate and delicate transplanting of the seedlings.

Summer

Fertilizer and Weeding

The insect pests and weeds that hinder the growth of the rice are removed and the rice is raised carefully so that the seedlings will quickly grow.

The Kubota Group conducts research and development on new cultivation methods and offers expertise so that it is possible to work together with the highly experienced farmers on the production of delicious Japanese rice.

Rice Flowering

Small flowers bloom at the tips of the plants from the end of July to August.

Autumn
	Ear Emergence At around the end of September, the ears of rice ripen and the rice fields turn into golden color.
	Harvesting If the rice is harvested too early or too late, then the taste will be inferior. The farmers determine the optimum timing for the harvesting and then use Kubota Combine Harvesters which are capable of doing the rapid and careful reaping to harvest their rice. The latest models have the “Taste-Yield Sensor” included (PF Specification), which is the industry’s first in this type of sensor. It is therefore possible to check and know the taste and yield for each field whilst reaping the crop. The harvested rice is transported to the drying equipment in husk state.
	Husking and Drying The husks are dried to the optimal moisture level for storage and then the rice husks are removed to become brown rice. Rice can only be harvested once a year in Japan, so it is placed in bags in the brown rice state, which is suitable for storage. It is then stored until just before its consumption.

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Kubota Rice Industry (H.K.) Supply System

	Transportation Kubota Rice Industry (H.K.) transports the rice from Japan to Hong Kong in brown rice state, which is the most suitable for maintaining its freshness. This differs from the rice that is generally sold in Hong Kong. This method makes it possible to deliver fresh and delicious rice at any time. Containers specifically for rice are used for the transportation and the transportation and storage are performed under the optimal conditions.
	Inspection and Taste Value Analysis Acceptance inspections are performed on the imported rice using the radiation measuring equipment and various other inspection devices possessed by Kubota Rice Industry (H.K.).
	Cold Storage Kubota Rice Industry (H.K.) has obtained a license to store rice at their own company. We store the rice at the optimal temperature and humidity in a dedicated rice storage installed within the company.
	Rice Polishing Kubota Rice Industry (H.K.) has a rice polishing machine for commercial use, so it is possible to produce genuine polished rice at a level equivalent to or even higher than those eaten in Japan. The rice is polished in Hong Kong just before it is shipped so that it is possible to deliver it to customers in the most delicious state possible.
	Shipping The polished rice is placed in original Kubota Rice Industry (H.K.) rice bags and then shipped.

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Delivery to Customer

After all these long journeys, finally delicious Japanese rice is delivered to the customers.
The Japanese rice has been produced with a great deal of time and care, so please refer to “How to Eat Rice Deliciously”to enjoy it in the best possible state.